In an effort to be clever and punny; the Canadian company Garage Clothing recently used the phrase “Send Nudes” as the main slogan to promote a new, skin-tone clothing line.  This marketing gimmick was used in social media posts and emails that ended up in the inboxes of impressionable tweens and teens who are frequent customers. 

At OneChild, we’ve seen time and time again how the risky practice of “sending nudes” among uninformed children can end with sextortion and even facilitate cybersex trafficking. 

Naturally, the empowered youth of our organization were angered.  They added their voices to survivors, parents, law enforcement and other allies to denounce this campaign in a PSA, giving the company the opportunity to get educated about the dangers of marketing campaigns like “send nudes.”